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Your Small Business Website: DIY or Not?

It’s hard to believe that in 2016 almost half of all small businesses in the U.S. do not have websites for their companies, especially when 70-80% of customers do online research before making a purchase or choosing a service. Does your small business have a website? If not, it’s time for you to consider creating […]

Branding Your Small Business: What’s in a Name?

One of the first things most small business owners must do is name their business. Sounds easy enough, right? But, it’s not that easy. Your business name is an extension of your brand – you know, that perception that customers or clients have about your product or service. Your branding is more than just your […]

Social Media 102: Facebook, Twitter and LinkedIn for Small Businesses

In our Social Media 101 post we shared some reasons why small businesses must understand social media. Now it’s time to choose the social media platform that fits your small business’ personality. There are hundreds of platforms out there and more being added every day, but the top three that every small business should consider first […]

Social Media 101: 5 Reasons Why Your Small Business Must Use It!

“How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable!”  ― Seth Godin, Guerrilla Marketing for Home-Based Businesses If you’re a small business owner who hasn’t embraced social […]