Branding Your Small Business: What’s in a Name?

One of the first things most small business owners must do is name their business. Sounds easy enough, right? But, it’s not that easy. Your business name is an extension of your brand – you know, that perception that customers or clients have about your product or service. Your branding is more than just your […]

Social Media 101: 5 Reasons Why Your Small Business Must Use It!

“How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable!”  ― Seth Godin, Guerrilla Marketing for Home-Based Businesses If you’re a small business owner who hasn’t embraced social […]