So, we have Thanksgiving for eating and giving thanks. Black Friday and Cyber Monday for buying and spending. Now there is #GivingTuesday for giving back and doing good.
After days of gluttony and holiday shopping, #GivingTuesday is a time to reflect on what’s important in your life and community and donate to causes you support. Founded in 2012 by New York’s 92nd Street Y in partnership with the United Nations Foundation, in just three years it has grown into a global movement. Its goal is to “inspire people to take collaborative action to improve their local communities, give back in better, smarter ways to the charities and causes they celebrate and help create a better world. #GivingTuesday harnesses the power of social media to create a global moment dedicated to giving around the world.”
Why give on #GivingTuesday? Why not? “Everyone should give on Giving Tuesday because it the single largest fundraising day across the internet. There will never be better time to rally behind a cause!” says Sam Kelly, social media manager for the Harry Chapin Food Bank in Naples, FL. “Look for nonprofits offering a match, that way even a few dollars can have a major impact.” Harry Chapin raised $10,000 online last year during #GivingTuesday, and with a 2:1 match leveraged it into $30,000, the equivalent of 90,000 meals for people in the community!
It’s not just about money, though. You can donate your time or talent or promote your passion for a favorite nonprofit. “Giving does not necessarily mean only money. Via social media, the gift of attention, the gift of a retweet and a public endorsement of a selfie with a story can have a much further reach than a single donation,” claims Birgit Pauli-Hack, founder of Tech4Good SWFL.
In 2014 the Tech4Good SWFL club created a companion initiative to #GivingTuesday called #SWFLGives, which provided a list of participating local nonprofits through social media. Birgit Pauli-Hack, founder of Tech4Good SWFL says, “Having a unifying theme across the community helps organizations connect with their supporters through social networks.” Many nonprofits – especially small, local ones – don’t have big marketing or ad budgets. #GivingTuesday provides free national exposure and a social sharing platform for the idea of giving back and helps small non-profits get the word out to potential donors like you.
In our last post, we encouraged you to save money by taking up the #NoSpendNovember challenge. Now, on #GivingTuesday, you can give some or all of the money you saved during the challenge to a cause you love. So, look for #GivingTuesday on your social media channels. Or check out the #GivingTuesday website where participating organizations are listed. Find the organization or cause you care most about, and donate on December 1st. If you want to learn more about our favorite charities, read our post here.
Turn your #NoSpendNovember savings into a #GivingTuesday gift from your heart.